Green Mountain Coffee Roasters
People care about the taste and the strength of their coffee. Everyone likes something different, but they know what they like. People are very serious about their coffee. One very popular brand of coffee is Green Mountain Coffee Roasters of Vermont. The company is known for its long past, its affordability, and its taste. People like suing the product and like working for the company.
Green Mountain Coffee Roasters is located in Waterbury, Vermont. The company is now often called Keurig Green Mountain because of its joint venture with the Keurig Company in 2006. . The company is proud to say that it offers over 100 different and delectable flavors of coffee. It is a public corporation with a friendly attitude and a record of high customer service.
The company actually started in the year of 1981. It was originally situated in a small local café in Waitsfield, Vermont. It has since moved to a 90,000 square foot facility located nearby in Waterbury, Vermont. Many of the Green Mountain Coffee Roaster workers have been with the company since it opened its doors in 1981. People are proud of the company and its success.
The Green Mountain Coffee Roaster Company acquired part of Newman’s Own Organic in 2002. In 2006, Green Mountain Coffee Roasters bought Keurig. There were also other aspects of expansion with the popular company. In 2010, they acquired Van Houtte. As the company grows, so does its success and reputation in the coffee business. Additionally, Green Mountain Coffee Roasters made a lucrative deal with Starbucks. Starbucks now carries their famous single serving cups.
Other companies have bought into the success of the coffee company. In 2014, Coca-Cola bought a 10% stake in the business. That purchase had an option for Coca-Cola to then up the percentage to 16%. They took the increase at the end of 2014. The company has done so well because it is affordable, has a small business mentality, and is offered worldwide. The company takes care of its people, and gets high human resource marks.
Green Mountain Coffee Roasters of Waterbury, Vermont have found success in the coffee business. People love their tasty coffee products. It is a homegrown company with a small time business feel. The prices are affordable, the product is tasty, and the company is well known for taking care of its employees and its customers.